Art Directors: Fatima Lopez Chiri, Morgan Mitchell, Tyra Alexander
Startegists: Fatima Lopez Chiri, Morgan Mitchell
Copywriter: Tyra Alexander
Wheat paste posters: Kaylee Isaacs
Timeline
Pre Launch - Social Media teasers
Influencer Invitation
Influencers will be sent special edition Barbie x Poppi packaging that will include the invitation for the pop up roller rink event in their city. They will share to their social media to prompt followers to join the fun!
Invite: Hey there, all you fabulous Barbies and Kens in the sunny LA area! Get ready to put on your roller skates and join us at the most dazzling event in town: the "Pop of Barbie" Roller Rink extravaganza!
Micro Influencers
What type of influencers are we looking for?
Empowered women who thrive in their own areas, and inspire their followers to become the best version of themselves.
Miami:
@Xandrapohl (288 k)
@dayra.studio (11k)
@carolinafreixa (114 k)
@evprek (10.7k)
@dhatgirlbecca (123k)
NYC:
@alinagavrilov_ (99.8k)
@laurencaruso_ (53.4k)
@itsreallynana(42.1K)
@blackarrowbloq (37.7k)
@stylenbeautydoc (68k)
LA:
@_erikadelacruz (74.4 k)
@lizinlosangeles (18.3K)
@lellopepper (100k)
@hellodarlingblog (101 k)
@alexajay (94.4K)
Gather your besties for something special coming soon...👀✨ #POPofBarbie
BREAKING BARBIE NEWS! Meet our NEWEST flavor that is completely rocking the Poppi and Barbie fanbase! A delicious mix of strawberry, blueberry, and cherry. Comment down below if you've already tried it! ⬇️🥵
Launch
Meet the newest Barbie on the street, Berry Barbie. Exploding with the fresh taste of strawberry, blueberry, and cherry, with hints of vanilla and coconut. In stores and online July 21st. #POPofBarbie
🍓👀✨🍒
Poppi x Barbie drink collab packaging
Social Media Launch
Event- Roller Rink and Truck
Roller Rink Locations
Each city will have its own roller rink event full of Barbie fun, Barbiecore merch, and refreshing Berry Barbie Poppi drinks. Each event will be curated for each specific location and its identity.
Miami Beach
Collins Park
Santa Monica
Palisades park
Manhattan
Central Park
Soda & Merch Truck
Branded truck that will distribute out the new Poppi flavor as well as sell merch at the roller rink pop-up.
Photo Op and Merch
OHH, Landing Page and Website Banners
